In a nutshell, if you were able to target specific users that were migrating from their mobile applications to websites that they were looking at using their mobile browser, you would have a better idea of what the consumers were actually looking for and would be able to display advertising that could complement these types of searches. Google is working on a way to look at this cross comparison of information, and then integrated in such a way that ad delivery using mobile applications could be taken to a more proficient level.
Google Analytics is now on the iphone. This is a wonderful thing because it will allow many people to have access to it whenever they need it. They will no longer have to depend on using their computer to access it.
Google purchase YouTube in 2006 and has worked on expanding this popular video platform. YouTube is now one of the most visited websites in the world and many advertisers are using this platform to reach out to their audience thanks to video ads.
Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion.
There are people with multiple devices around the world and they want to be able to visit their favorite applications without a hitch. This seamless integration has never been possible before, but it is certainly the case now with FaceBook. The large company has decided to move forward with its development to ensure cross-device reporting for ads is certainly possible now.