Email Newsletter Pro Advice

Ever wondered how it is possible to get more results from your e-mail newsletters? Me also. I used to send e-mail newsletters out and hadn’t got any idea if any person was reading them or clicking on any of the links or if they were ending up in the trash filter.

I grew uninterested in not being sure whether or not sending out e-mail newsletters was a profitable exercise. So I investigated and analyzed and learned from the experts.

Now, I get grand results from my email newsletters and I have even started a business as an email newsletter expert. Some of my clients include Anka Hanson, the 16 year old Aussie girl who sailed unassisted, solo and non-stop around the globe!

Before I share my advice with you let me bust a parable: you do NOT need to be a PC expert or invest buckets of cash in complex software to get awesome results from your email newsletters.

Here are my top 3 techniques for unreal email newsletter results:

1. Ensure your subject line mentions a benefit to your reader. EG: Hello Jack, this technique will help you manage your money.

2. Include a very strong action call after your first paragraph and again at the end of the email. This allows folk to click on a link without reading the whole thing. And make it very strong. EG: Click this now to learn how you can save money.

3. Send a minimum of one email every month. Customers like to engage with other people and brands they trust. And trust is earned by demonstrating consistency of behaviour. So be consistent with your email newsletters.

The most usual mistake newbies make is commencing with a big flurry of activity and then not following up. You will see the benefits if you keep your emails consistent.

Hence the first thing you need to do now is write down a note of one thing you want to share with your e-mail list and make some time in your calendar to put these tricks into practice.

I hope that helps you and I hope you’re having a great time!